Tuesday, November 20, 2012

Social Media Engagement Can Drive Your Business

 Author: Suraj Arukil 
 About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

Social networking sites are a treasure-trove of new business opportunities and business benefits. I believe that every business organization that is looking to drive business should include social media engagement as part of its marketing strategy.
Why So?
Social networking sites like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram etc command a tremendous lot of attention and traffic today. By utilizing the benefits well, organizations can build effective customer relations, discover new ways to serve your customers, make product innovations, expand your market reach and boost sales.
Therefore, my suggestion to all business organizations, both veterans and brand new ones, is that if you want to drive your business, take your brand to where your customers are – to the social networking sites.  What social networking sites do is that they equip organizations with a distinct power to bring their target audiences closer to them in a way that traditional forms of marketing or advertising can't.
And the Best Way to Accomplish This?
To me, the focus here should be exceptional social media engagement. You see, the key to successful social engagement lies in generating highly interesting, informative, attractive and fun content across all the social channels of the organization and ensuring that the content is especially tailored to suit the tastes of the target audience.
So far so good. But what next? In the age of neck-break competition, it is not just enough to have a strong social presence. What modern businesses need today is a means to monitor the social media engagement efforts. They need to know the state of their social ROI and know the impact of their social media engagement efforts. But how can business organizations achieve this? The answer lies in superior social media analysis tools that not only help organizations to monitor their social activities but also has the unique ability to handle big data.
Social Media Analysis Tools
High-end social media analysis tools should be competent enough to scan through the highly unstructured and intensive user-generated content on social networking sites and filter the important information from the general chatter.

Shout Analytics is one such sophisticated social media analytics platform that helps organizations to use the power of social networking sites to understand, monitor, verify and respond to customer preferences and feedback. It also generates insightful “social reports” that assist heads of the organizations to take decisive actions to drive their businesses.
With its top-notch analysis modules like Predictive Analysis, Sentiment Analysis and Competitor Analysis, Shout Analytics empowers organizations to effortlessly monitor customer sentiment, monitor competitor activity, understand brand perception and even identify new market segment.
To know more about Shout Analytics, write to us at info@shoutanalytics.com

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