Tuesday, May 7, 2013

Social Media: The Real Hero In Film and Entertainment Industry

It is no news that social media has changed the way we communicate, share information and market products. In this blog post, we examine how social media influences films and entertainment industry. 

Paulina Wyczawska, in an article in the social media.ie has pinpointed that movie advertising has undergone a sea change and distributors like Warner Brothers are now using social media to engaging with their audience. Substantiating Wyczawska’s point is the Marvel’s Entertainment’s official Facebook page. Iron Man 3 is releasing today (May 3) and see how their Facebook page is garnering shares and likes for their latest venture.

The official page of Iron Man 3 already has over 14,000,000 likes (at the time of writing)
Closer home, Cricket and Bollywood are the two entertainment giants in India. Indian Premier League’s official Twitter page has sent out close to 20,000 tweets.