Monday, August 19, 2013

Social Media Analytics Tools: The Most Reliable Source For Amassing Social Intelligence

In my previous post on Social Intelligence, I discussed the ‘what’ and ‘why’ of the importance of Social Intelligence. In this post, I will delve into the ‘how’ of it.

I will begin by reiterating that organizations and brands cannot afford to merely collect data and not explore it for actionable insights. Social Intelligence or Social Media Intelligence is clearly the vital key to business success. Therefore, apart from monitoring, collecting and storing their social data, organizations must, using Social Media Analytics tools, also analyze it well. However, no organization can benefit from Social Intelligence if the amassed Intelligence does not support its business objectives and goals. 

This brings us to the question – HOW can organizations use Social Intelligence to their benefit?

The trick here is simple – once an organization gets its goals and business objectives in place, it must invest resources and time in collecting social data that is relevant to their business. Effective Social Media Analytics tools are the most reliable sources to separate signals from noise.

Angela Hausman, quoting one McKinsey report points out that unlike in traditional media where data analysts spend more than 80% of their time just collecting data, in social media, data collection is “ubiquitous and real-time”. Not just that, by providing instant but detailed reports, Social Media Analytics tools makes data analysis and interpretation quick and hassle free.

What’s more, when an organization’s social media efforts are analyzed and interpreted with precision by Social Media Analytics tools, heads of units and senior leadership can improve communication and engage in constructive discussions based entirely on quantified facts and figures.

The bottom line here is that Social Media Analytics tools are a great source for gleaning and amassing Social Intelligence. I firmly believe that Social Intelligence will be extremely crucial for the future success of businesses both big and small. Therefore, it is imperative for organizations to leverage the power of Social Media Analytics tools to the fullest in order to empower themselves with Social Intelligence.

Do you also believe that Social Media Analytics tools are the most reliable sources of Social Intelligence? Share your thoughts in the comments below. To know how Shout Analytics can equip you with Social Intelligence, write to us at

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