I have previously told you how social media has transformed the banking and entertainment industries.
Now, here are two Forbes reports proving my
point that banks and the entertainment industry must explore social media
analytics to tap greater business intelligence.
Report
1:
According to this
report, the amount of stored digital data
will be 48% more than the previous year. As such, banks, financial institutions
and insurance companies are leaving no stones unturned to literally cash in on
social media analytics in order to make sense of their mammoth Big Data.
The author, Mindy Powers, says that banks
are monitoring and mining data from all kinds of digital content – from videos
and news to social media data – and using analytics tools to gather insightful
information about competitor strategies, market trends and most importantly understand
customer behavior and traits to build detailed customer profiles.
Using advanced social media analytics tools
for creating a detailed customer profile is now an essential and inevitable
part of every brand’s digital marketing blueprint. And banks cannot afford to
be different.
Collecting
granular details about individual customers and collating them to predict
customer behavior in the future, identifying and preventing fraud and
understanding customer sentiments are some of the many
benefits of social medi analytics for banks.
As Powers says, the time is just ripe (for
banks around the world) for capitalizing the power of Big Data.
Report
2:
Did you know that a music streaming service
in the US is actually using social media analytics to “increase their
competitiveness in a fast growing market”?
Well, the company is Slacker
and it uses analytic tools to publish what it calls their “engagement quotient”
score – a weekly list of top songs (across genres) based on user-data gathered as
they use and perform various tasks (number of times a track is started, a song
is listened to from start to finish, a song is shared on social, song skips,
channel changes or channel bans .etc) while using Slacker’s online service.
This to me is a case in point of how social
media and social
media analytics are going to revolutionize the entertainment industry business in the future.
If
you think that social media analytics is the way forward for banks and
entertainment industry, and want to know how we at Shout Analytics can help
your business harness the power of Big Data, then write to us at info@shoutanalytics.com
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