As a business organization that is quite
serious about its social presence and social media marketing efforts, you know
that your business must harness the power of Social Media Monitoring and Analytics
(SMM & SMA) tools. But, how do you zero-in on the best SMA tool available?
Here are a few pointers that will help you decide this.
Look for these essential features in a SMA
tool –
Monitoring
and Measuring Capabilities:
One of the most crucial and basic rules of
good social media marketing is listening to your customers and audience. The
SMA tool that you choose must be able to assist you in effectively listening to
your customer conversations, monitor it for negative and positive vibes for or
against your brand, measure and quantify it to help you understand what those
conversations mean for your brand’s success.
Competitor
Analysis Capabilities:
Competition on social is cut-throat. To
beat your competition on social, you must be empowered with a SMA tool that
would help you analyze your brand’s position against your competitors through
metric like Share of Voice, Social Mentions, and Rate of Engagement et al.
Sentiment
Analysis and Predictive Analysis Capabilities:
You may have a successful business, but do
you know how successful your brand is on the social media? Do you know how your
customers react to your brand’s social media efforts? These are critical questions
that are detrimental to your brand’s social reputation and overall success.
Hence, when choosing a social media
monitoring and analytics tool for your business, always pick one that has the
best to offer in terms of Sentiment and Predictive Analytics capabilities.
Reporting
Capabilities:
Go for a SMA tool which will provide you with
simple, yet detailed, summarized and insight-laden reports about your brand’s
social standing. Through graphs, charts and illustrations, these reports must
simplify the data gathered about your brand’s social standing through social
listening, measuring and monitoring.
Help
and Support:
Some of the best SMA tools are those that
are easy to set up and user accessible – from the CEO and Market Researcher to the
Community Manager. Similarly, find out if the vendors offer continued and
periodic help and support post set-up for product introduction, troubleshooting
and other related technicalities.
Our product, Shout Analytics is one such
ideal social media monitoring and analytics tool that is endowed with advanced
capabilities and scores high in all the above features.Write to us info@shoutanalytics.com for business
solutions.
Nexevo Technologies is the one of the fast growing website design,development and SEO company in Bangalore,..We offer the e commerce website design,wordpress website design, joomla website design and Digital marketing services..For more details..Website Development Agency Bangalore | top Web Design Services Bangalore
ReplyDelete