Use Advanced Social Media Analytics for Better Customer Profiling

Here is an interesting illustration that I came across in retailtouchpoints.com –

The website attributes this graphic to David Dorf, Senior Director of Technology Strategy, Oracle. This illustration explains how Social Media Analytics (SMA) tools play a crucial role in Customer Profiling.

Businesses have a lot to gain from customer profiling. When you know for sure which of your customers are the perfect fit for your products and services or when your customer service decisions are backed by accurate insights on which customer expects what or when your marketing and sales team has valuable info matching every customer’s needs and wants with your product/ services features, then your brand is well set for making outstanding customer service as your forte.

For those businesses that are serious about strengthening their relationship with their social audience, SMA tools provide just the right solution for quick but accurate customer profiling.

Advanced social media analytics tool like Shout Analytics can help your brands in the following areas of customer profiling:

            1.  Psychographics:

Using social media analytics tools, you can learn in-depth about your customer’s demographics and understand well their likes, interests, desires and opinions.

            2.  Influencers:

SMA tools help you find out who among your audience are the most influential ones. Knowing the key influencers in your industry will enable you to target them effectively. Riding on the wave of good reviews and positive comments by the key influencers, your brand can expand its reach and increase its social reputation.

3.  Viral Marketing:

These two are direct results of having influential influencers for your brand. As I said earlier, when your brand’s influencers spread the word about your brand to their audience and from them to more audience, what your brand experiences is viral marketing at no extra cost.

            4. Personalization and Crowd sourcing:

As more people become your customers and use your products, they will come forth to tell you what features of your brand must improve or change. Through SMA tools, you can use these customer ideations to create products and services of their choice, and even make personalized offers personalized exclusively for them; the way they like it.

How important is customer profiling for your business? Tell us in the comments below. To know how Shout Analytics can help in this direction, write to us at info@shoutanalytics.com

How To Increase A Brand’s Share Of Voice?

Ever wondered how high or low is your brand’s Share of Voice on the social?
 

Share of Voice refers to the total amount of social mentions that a brand or product garners over that of its competitors. 

Here are some simple but very effective ways to increase a brand’s Share of Voice:

1. Measure and Monitor Your Share of Voice:

If you want to see an increase in your brand’s social mentions, then you must first monitor and measure your brand’s Share of Voice. You can do this successfully and most effectively by using a Social Media Analytics tool. 

To give you a very recent example, Using Shout Analytics, when we studied how the film Chennai Express was going to fare at the box office, we found that the film’s Share of Voice was this –

2. Get People Talking:

Getting people (your audience, fans and followers) to take notice of your brand is crucial to the brand’s Share of Voice. Hence, there is no better way to get people talking about your brand other than through awesome, engaging and shareable content. 

For Chennai Express, it was Deepika’s Tamil accented dialogue delivery and the film’s stereotypical South Indian look and feel that initially got people talking. On YouTube, there were videos of the film’s trailers, songs, scenes with popular dialogues and even behind-the-scenes snippets. These were interesting, engaging enough topics for the film’s fans to get talking on the social. Needless to say, the film’s Share of Voice simply catapulted to glory.

3. Now, Talk To Your Audience:

So, now that there is sufficient ‘talk’ about your brand on the social, the next step is engaging with your audience. Do they appreciate your social content – like it, share it, retweet or repin it? Then, go ahead, thank them. Tell them you appreciate their efforts. Similarly, are there dissatisfied or disgruntled customers complaining about poor service? Then, get in touch with those customers immediately, assure them that you’ll resolve the issue and keep your word. 

Good and effective customer service never goes unnoticed or unappreciated on the social.

Thus, the key to increasing a brand’s SoV lies in giving engaging content to your audience, then building an honest engagement with your audience and finally, to measure and monitor your SoV to identify the highs and lows of your social media engagement efforts.

What were your strategies for increasing your brand’s Share of Voice? Tell us in the comments below.

Competitor Analysis: Social Media Analytics can be a Path Breaking Tool to Venture Upon

You have a social media strategy in place and have an active presence on your social channels. Your social engagement is also much appreciated and liked by your target audience. Good going so far. You have played your cards right in your consumers’ case, but what about your competitor? Have you studied their social media strategy? What is their Facebook campaign like? What content do they post on Twitter? Who are their key influence rs  What topic is doing the rounds in their message boards? How much of their social content is liked and shared? What are their consumers’ conversations centered upon? Are their social engagement methods and means better than yours? What does it mean for your brand?

While these questions may sound simple, they are actually very critical for your organization/ brand’s competition management. And finding accurate answers to these questions is equally important if you want to stay ahead of your competitors. But where and how can you find these answers? According to me, conducting Competitor Analysis using a social media Analytics tools is the best way to find out what your competitors are faring on the social platform.

Shout Analytics is a sophisticated new age social media Analytics application that comes with a high end Competitor Analysis module.

Benefits of Shout Analytics’ Competitor Analysis Module:

a) Monitor your Competitors

Using Shout Analytics’ Competitor Analysis Module, you can monitor and get detailed reports your competitors’ social engagement initiatives and understand their marketing strategies. Use the insights derived to formulate a new or sharpen your existing marketing strategy.

b) Get Insights into the Conversation of your Competitors’ Target Market

The Competitor Analysis module of Shout Analytics allows you to seamlessly keep track of all the conversations surrounding your competitors’ brands. Find out what are the specific key words and trending topics in these conversations. Use this value-rich data to analyze the strengths and weaknesses of your competitors and build your marketing strategies.

                               

c) Understand the Vibe around Your Competition

Shout Analytics’ Competitor Analysis module ensures that you effortlessly understand the primary sentiments prevailing among the target audience of your competitor’s products/ brands. Use the negative, positive and even the neutral sentiments there to your benefit – understand what your potential target audience wants or predict future trends.

d) Explore Untapped Markets

While analyzing and studying your competitors’ market reach, you also get an insight into the demographics of their target markets. With better understanding of who wants a product/ brand like yours, you will be able to discover newer markets and expand your product reach.

To summarize, Shout Analytics’ Competitor Analysis Module helps you to easily monitor, gather, analyze and report on all your competitors. It provides you with priceless actionable insights to develop strong, powerful capabilities that will outsmart your competition.  

To know more about Shout Analytics, write to info@shoutanalytics.com

Social Media Analytics Tools Helps Derive Actionable Insights from Big Data

If your organization is grappling with big data, unable to find necessary insights from it, then maybe it’s time to invest in a Social Media Analytics (SMA) tool.

We all know that today’s technology is changing the way organizations conduct their businesses. Thanks to social media channels, smart phones, mobile applications and increased access to the internet, customers today are using technology like never before. They use the internet to make purchases. They buy products based on recommendations from friends. They do not hesitate to “thumbs down” brands if they do not like it.

For businesses, this means that every day, their customers generate scores of data on the web. The retail giant, Walmart deals with more than a million transactional data every hour and imports it into data bases estimated to contain a whopping 2.5 petabytes of data (2.5 quadrillion bytes)! Surely, most, if not all, of this mammoth data trove contains rich insightful information; waiting to be harnessed into decisive actions.

We all know and understand the importance of big data and recognize the immense promise it holds for leveraging our business. But a recent Report by Neolane and Direct Marketing Association revealed that most organizations are still ill-equipped to handle big data. In my opinion, the one crucial thing, that organizations overlook when trying to handle big data is social data analytics.

Data analytics simplifies and analyzes customer insights gathered in the organization’s social data chest and also synthesizes detailed reports that provide key actionable insights to the organizations. Our product, 

Shout Analytics is an advanced social media monitoring and analyzing platform that is well equipped to handle the hassles of big data.

So you see, the key to a successful social media strategy lies in picking the right analytics tool. Sign up for a demo and see what Shout Analytics can do for your business.

Right Analytics Tool Is The Success To Your Social Media Plan

Author: Suraj Arukil 

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

blog.shopster.com

Organizations that pursue the path of success through social media marketing either face problems or spend a lot of time and money in an effort to measure their progress. However, business organizations are often puzzled when it comes to choose the right social media analytics and even make serious mistakes without understanding the basic facts involved in it. Anyway, social media analytics are those specific tools that help individuals and organizations to assemble data from social media channels and give them an edge in making business decisions.

However, today, a wide range of social media analytics tools are available, but finding the right tool that gives the correct insights into the social media activities of the business is difficult. In the current business environment there are ample amount of expectations from the evolving social media marketing sector and hence choosing the right social media analytics tool is very important.

The business expectations from social media analytics

The rising business expectations of organizations active with social media marketing extend to various involved procedures. Moreover, brands need to have an insight on how their social media strategies are performing, so that they can research on the reasons behind the failures. Additionally, an active social media monitoring allows brands to figure out how they can perform and look out for further opportunities to evolve.

The primary business expectations from an ideal social media analytics are to find out

•What the customers are talking about the brand through an appropriate sentiment analysis.

•The prospective customers over the social media with exact demographic insights.

•Performance of the competitors in the market with an ideal competitor analysis.

•The expectations of the customers with an accurate text analysis.

How to pick the correct social media analytic tool?
 

You should have a cautious approach while trying to pick out the correct social media analytic tool for your marketing strategies. I suggest some rightful approaches that can prove to be helpful.

•Figure out first how your brand can utilize the analytic tools to participate in the conversations taking place about your products and services.

•Consider a strategy about the kind of information required to promote your brand image in the market through social media.

•Fix a plan about how to handle active brand monitoring over social media channels and how to come up with changes if required.

•It is crucial to figure out perfectly the amount of data to be monitored and the time that has to be spent for it.

Shout Analytics is an innovative social media monitoring and analysis platform that enables organizations to use the power of social media to understand and effortlessly monitor and engage with its customers. Moreover, Shout Analytics allows organizations to effectively monitor their brand activity through its analysis modules like Predictive Analysis, Sentiment Analysis and Competitor Analysis and understand the true perception of the customers.

To know more about Shout Analytics mail us info@shoutanalytics.com