Tuesday, November 27, 2012

Looking for the Perfect Celebrity as your Brand Ambassador?


About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)
In my previous blog posts, I have talked a lot about brand building, and its impact on the overall business of the organisation. In this post I’ll discuss the trend of attaching a celebrity to your brand as a brand ambassador. The trend of attaching celebrity fame with the brand is a popular concept as far as brand promotion is concerned and this practice is existent for long time. In a country such as India where celebrities have a huge fan base, brands get a huge impetus if they select the right celebrity to endorse their brand.
         
Now comes the million dollar question, how a brand can find the best celebrity for their brand, and if they have a few options already decided then how can they quantify their popularity to choose the best celebrity out of the lot.
With the Internet sphere now being the major source of the user voice especially social media platforms and entertainment websites are the storehouse for information regarding the popularity of a celebrity. Here rises a need for such products, which can gauge the popularity of the celebrities on the basis of the user voice, if you can measure amongst your chosen celebrities who is the one who gains the highest attention amongst the masses then the problem gets solved.

Shout Analytics is one such product which can help brands to do an accurate and smart celebrity profiling, where it can use high end technology and algorithms to give you the number that define the popularity of a particular celebrity. It analyses the data across various social media platforms such as Facebook, Twitter, Blogs and other sources such as Google search volumes to come out with a detailed analysis.

For e.g. we carried out a detailed celebrity profiling between two very famous Bollywood actresses and ex beauty pageant winners Aishwarya Rai and Sushmita Sen. The data says it all who is the more famous amongst the two:

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