In a
business-to- business marketing, is social media monitoring an
advantage? With the world booming with Facebook, MySpace, Twitter, I strongly believe
that social media plays a major role and has a great advantage in B2B
marketing.
As I have
discussed certain matters on social media in my previous blogs, I
would like to add some more aspects, as to how really social media monitoring is
beneficial to B2B marketing. What I feel is, there is a perception that social
media is best suited for business-to-customer marketing rather than
business-to-business marketing this is because the success stories given for
B2C is more than B2B, but this does not mean that B2B marketing in social media
has flopped. In B2B marketing, social media is very much used to generate
awareness and also to strengthen your brand.
As a B2B
marketer, one should minimize guessing and should concentrate on monitoring,
what I mean by this is, by monitoring
social media networks, you can better understand where conversations
are taking place, you can understand your customers’ needs, wants, issues,
frustrations and integrate these findings into your marketing strategies..
Moreover, a good B2B marketer is one who makes use of the social media monitoring tools
that best helps you track the relevant discussions and conversations.
Elements
to master social media monitoring for better B2B marketing
● Understanding Customers: It is very important to understand the
insights of your customer’s needs as well as their problems.
For example, if your customer is finding difficult to trace the product
information. It is important for you to enhance your website navigation, reorganize
content or create additional content to make product literature more
accessible. Similarly, it is important to know your customers
online behavior
also.
Develop
Content: As a B2B marketer it is highly essential to develop and share
remarkable content in order to connect with your customer’s prospects and to
drive them to the company’s website. However, target your content and
communication based on the individual’s role and explain why your product is
best and how it helps them increase their business?
● Capital Exchange: Whether making a purchase decision for our self
or for our company, we are still humans, It is a true intuition, that
institutes invest heavily on these social media networks. In order to build a
great business, a true and a successful marketing strategy that brings more
benefits with less usage of its company’s resources is very much needed.
Whatever it is, business buyers don’t stop being humans, when
they step in for the day as managers, developers, or as owners.
Social media Analytic tools is beneficial for your
business, as it monitors social conversations in different social media
networks at different levels. For example, it gives a detailed report as to
where and when? The conversation is taking place or had taken place. With the
social media monitoring tool the organization can easily identify who is
talking about their products and brands, either in a positive or in a negative
way.
Shout Analytics is an exclusive social media monitoring and analysis component
that helps your organization to use social media in understand, advise,
supervise and guide your customers. Our
self-service social media platform provides social media interaction across
sites like Facebook, Twitter, YouTube, Google+, LinkedIn and Blogs. It
also develops and assists the organization to achieve successful business.
To know more about Shout Analytics, write
to us at info@shoutanalytics.com
No comments:
Post a Comment