Tuesday, February 12, 2013

Social Media Analytics Tools Helps Derive Actionable Insights from Big Data

If your organization is grappling with big data, unable to find necessary insights from it, then maybe it’s time to invest in a Social Media Analytics (SMA) tool.

We all know that today’s technology is changing the way organizations conduct their businesses. Thanks to social media channels, smart phones, mobile applications and increased access to the internet, customers today are using technology like never before. They use the internet to make purchases. They buy products based on recommendations from friends. They do not hesitate to “thumbs down” brands if they do not like it.

For businesses, this means that every day, their customers generate scores of data on the web. The retail giant, Walmart deals with more than a million transactional data every hour and imports it into data bases estimated to contain a whopping 2.5 petabytes of data (2.5 quadrillion bytes)! Surely, most, if not all, of this mammoth data trove contains rich insightful information; waiting to be harnessed into decisive actions.

We all know and understand the importance of big data and recognize the immense promise it holds for leveraging our business. But a recent Report by Neolane and Direct Marketing Association revealed that most organizations are still ill-equipped to handle big data. In my opinion, the one crucial thing, that organizations overlook when trying to handle big data is social data analytics.

Data analytics simplifies and analyzes customer insights gathered in the organization’s social data chest and also synthesizes detailed reports that provide key actionable insights to the organizations. Our product, 

Shout Analytics is an advanced social media monitoring and analyzing platform that is well equipped to handle the hassles of big data.

So you see, the key to a successful social media strategy lies in picking the right analytics tool. Sign up for a demo and see what Shout Analytics can do for your business.

1 comment:

  1. How many clients you have in UK? If learn the tool what would be the advantage?