Monday, July 29, 2013

4 Simple Reasons Why Film Industry Should Use Sentiment Analysis?

If you are a movie marketer, head of a film distribution house or even a producer who is looking for some simple, straight answers about sentiment analysis and its benefits, then read on –

What is Sentiment Analysis?      
Sentiment analysis and opinion mining is the field of study that analyzes people's opinions, sentiments, evaluations, attitudes, and emotions from the written language. For instance, in a product review sentence, it identifies product features that have been commented on by the reviewer and determines whether the comments are positive or negative.

Why Film Industry Should Use Sentiment Analysis?

1. Understand what the film’s audience wants: 

One of the key capabilities of sentiment analysis is that it monitors, measures and analyzes the sentiment conveyed in the social audience’s conversations as they go about voicing their opinions on the films, its trailers, music videos, promotional events and even its actors and directors. This way you know exactly what your audience feels about the film. Based on this crucial real time feedback from your audience, you can decide what you must do to improve or to sustain your marketing strategies for making the film a box office success.

2. Engage your audience

Using sentiment analysis, you understood what your audience likes to hear and see about the film. Now it is time to give them just that. Do you see a lot of talk about costumes in the film? Post and promote more pictures and videos of that, talk to your audience and find out what they think. Encourage them to try out the same style on them and ask them to share it with you.

3. Review your marketing strategies

Use sentiment analysis to find out what type of sentiment is being built around the film. If the sentiments are largely positive, then it indicates that your film is doing well and that your promotional and marketing campaigns are on track too. However, if there is a negative sentiment brewing against your film, then maybe it's time to reassess your strategies too.

4. Better ROI

Doing a film is a huge investment. However, using sentiment analysis, producers and other important stakeholders, including actors, can get a holistic idea of what genres, storyline, music, dialogue works with the audience and what doesn’t. This valuable information will help you make informed and accurate investment choices and enjoy better returns on your investments.

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