Friday, January 4, 2013

Right Analytics Tool Is The Success To Your Social Media Plan

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

social media analytics
Organizations that pursue the path of success through social media marketing either face problems or spend a lot of time and money in an effort to measure their progress. However, business organizations are often puzzled when it comes to choose the right social media analytics and even make serious mistakes without understanding the basic facts involved in it. Anyway, social media analytics are those specific tools that help individuals and organizations to assemble data from social media channels and give them an edge in making business decisions.

However, today, a wide range of social media analytics tools are available, but finding the right tool that gives the correct insights into the social media activities of the business is difficult. In the current business environment there are ample amount of expectations from the evolving social media marketing sector and hence choosing the right social media analytics tool is very important.

The business expectations from social media analytics

The rising business expectations of organizations active with social media marketing extend to various involved procedures. Moreover, brands need to have an insight on how their social media strategies are performing, so that they can research on the reasons behind the failures. Additionally, an active social media monitoring allows brands to figure out how they can perform and look out for further opportunities to evolve.

The primary business expectations from an ideal social media analytics are to find out

•What the customers are talking about the brand through an appropriate sentiment analysis.

•The prospective customers over the social media with exact demographic insights.

•Performance of the competitors in the market with an ideal competitor analysis.

•The expectations of the customers with an accurate text analysis.

How to pick the correct social media analytic tool?

You should have a cautious approach while trying to pick out the correct social media analytic tool for your marketing strategies. I suggest some rightful approaches that can prove to be helpful.

•Figure out first how your brand can utilize the analytic tools to participate in the conversations taking place about your products and services.

•Consider a strategy about the kind of information required to promote your brand image in the market through social media.

•Fix a plan about how to handle active brand monitoring over social media channels and how to come up with changes if required.

•It is crucial to figure out perfectly the amount of data to be monitored and the time that has to be spent for it.

Shout Analytics is an innovative social media monitoring and analysis platform that enables organizations to use the power of social media to understand and effortlessly monitor and engage with its customers. Moreover, Shout Analytics allows organizations to effectively monitor their brand activity through its analysis modules like Predictive Analysis, Sentiment Analysis and Competitor Analysis and understand the true perception of the customers.

To know more about Shout Analytics mail us

No comments:

Post a Comment