In my previous posts I mentioned
about how social media helps organizations to establish a healthy ground
for gaining customer trust which is vital for the retention of the customers
who add value to your business. Customer retention can be defined as a
dedicated undertaking by an organization for cutting down of customer rejection
and defection. Additionally, when an
organization concentrates more on carrying out a responsive customer-centric
business, social media intelligence becomes an integral part of its marketing
strategies that is essential for retaining customers by igniting their positive
brand sentiments
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It is not enough for
organizations to just accommodate social media into their marketing strategies,
instead the social media enabled customer services must be receptive in nature
and should augment the ways their brand is promoted. We may use many s m s for
our company, but the problem that has been faced is these strategies are not
result oriented, hence decreasing the business growth. Additionally, if an
organization is able to predict its future performance in the market, then it
can also manipulate its present efforts according to the desired levels.
However, social media analytics provide
an edge to the organizations using social media to enhance the ways their
customer services work. With the help of
social media analytics, business organizations can synchronously deliver positive
outputs.
Social media analytics can help
organizations to evolve over their social media enabled customer services in
many different ways.
·
Judging
and manipulating your future performance:
Social media
analytics with their predictive analysis functionality can help organizations
predict their performance in the coming near future based on the current data
about the brand’s performance. Additionally, if an organization is able to
predict its future performance in the market than it can also manipulate its
present efforts according to the desired levels. However, the insights gained
on the brand’s current performance in the market over social media, companies
can understand the true reasons behind their success and enhance it further as
well as modify their strategies once they figure out their mistakes behind their
failures.
·
Monitoring
your customer sentiments:
It is very
critical to judge and monitor the customer perception and sentiments on your
brand’s services and products over social media,. Moreover, engaging customers
on your social media initiatives is only successful when it is clear about what
customers think and converse about the brand. Identifying the prospective
customers by figuring out the positive conversations and feedbacks over social
media is only possible with an appropriate sentiment analysis carried with the
help of social media analytic tools.
·
Including
the demographic factors :
It is very crucial
to have a hold of the accurate demographic data from the social media networks.
If companies can figure out which group of audience is conversing more
positively on their services and products based on their geographical location
or gender, then they can categorize their marketing strategies accordingly and
gain an advantage over their competitors in the business. With the help of
social media analytics organizations can conduct a full proof demographic
analysis and come up with more effective ways of retaining their
customers.
Shout Analytics is a highly
refined social media analytics platform that allows organizations to use social
networking sites to understand, monitor and reply to customer sentiments. The
various intelligent modules present in Shout Analytics allow organizations to
monitor trends in customer conversation, customer behavior and brand identity.
To know more about Shout
Analytics, write to us at info@shoutanalytics.com
Moreover, social media has an immense potential over conventional approaches on
customer services to retain customers by igniting their positive brand
sentiments.
nice one. But which tool you are using for it. I also tried few stuff with my tool. Seems yours is much good.
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