Wednesday, February 20, 2013

Competitor Analysis: Social Media Analytics can be a Path Breaking Tool to Venture Upon

You have a social media strategy in place and have an active presence on your social channels. Your social engagement is also much appreciated and liked by your target audience. Good going so far. You have played your cards right in your consumers’ case, but what about your competitor? Have you studied their social media strategy? What is their Facebook campaign like? What content do they post on Twitter? Who are their key influence rs  What topic is doing the rounds in their message boards? How much of their social content is liked and shared? What are their consumers’ conversations centered upon? Are their social engagement methods and means better than yours? What does it mean for your brand?

While these questions may sound simple, they are actually very critical for your organization/ brand’s competition management. And finding accurate answers to these questions is equally important if you want to stay ahead of your competitors. But where and how can you find these answers? According to me, conducting Competitor Analysis using a social media Analytics tools is the best way to find out what your competitors are faring on the social platform.

Shout Analytics is a sophisticated new age social media Analytics application that comes with a high end Competitor Analysis module.

Benefits of Shout Analytics’ Competitor Analysis Module:

a) Monitor your Competitors

Using Shout Analytics’ Competitor Analysis Module, you can monitor and get detailed reports your competitors’ social engagement initiatives and understand their marketing strategies. Use the insights derived to formulate a new or sharpen your existing marketing strategy.

b) Get Insights into the Conversation of your Competitors’ Target Market

The Competitor Analysis module of Shout Analytics allows you to seamlessly keep track of all the conversations surrounding your competitors’ brands. Find out what are the specific key words and trending topics in these conversations. Use this value-rich data to analyze the strengths and weaknesses of your competitors and build your marketing strategies.
c) Understand the Vibe around Your Competition

Shout Analytics’ Competitor Analysis module ensures that you effortlessly understand the primary sentiments prevailing among the target audience of your competitor’s products/ brands. Use the negative, positive and even the neutral sentiments there to your benefit – understand what your potential target audience wants or predict future trends.

d) Explore Untapped Markets

While analyzing and studying your competitors’ market reach, you also get an insight into the demographics of their target markets. With better understanding of who wants a product/ brand like yours, you will be able to discover newer markets and expand your product reach.

To summarize, Shout Analytics’ Competitor Analysis Module helps you to easily monitor, gather, analyze and report on all your competitors. It provides you with priceless actionable insights to develop strong, powerful capabilities that will outsmart your competition.  

To know more about Shout Analytics, write to

1 comment:

  1. Nice and informative content!
    This is good study. There are a lot of SEO tools available for competitor analysis but I like SEMRush, Ahrefs and SpyFu.

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