Social Content Marketing Is Incomplete Without Social Analytics

As social is all about sharing and talking about interesting content, brands across are the globe are going out of their way to make their social channels the destination for interesting, valuable, inspiring and clever content. Little wonder then that Content Marketing is currently the ‘in-thing’.

Content marketing revolves around some of these fundamental principles. Heather Healey, an award winning digital strategist lists four such steps:

      1.Set definite goals for your brand’s content marketing, being very clear about what you want to achieve through your social content.

      2.Know your audience well and find out what kinds of content they expect.

      3.Develop content concepts in accordance with your objectives and brand values. 

      4. Get down to creating that content.

While these four steps form the core of a brand’s content marketing strategy, I believe that there is another very crucial step – analytics.

Social media analytics answer the million dollar question that every content marketer asks – are my efforts yielding the right and desirable results? Is content marketing giving me a favourable ROI? Through its advanced sentiment, trend prediction and competition analysis features; it strengthens your content marketing efforts in the following ways:

        a)  Sentiment Analysis:

Your social content is for your audience’s consumption. Hence, it is very important to know their likes, needs and preferences about it. Use Social Media Analytics (SMA) tools to find how positively or negatively are your audience are reacting to your content. Use this input to develop an audience centric content strategy

        b) Predictive Analysis:

Predictive analytics helps content marketers to closely keep track of the recurring and emerging trends in their customer behavior and devise content strategies based on those trends

       c)   Competitor Analysis:

How well are your competitors faring on the social? What are their content strategies? What type of content do they post and how much audience engagement does it create? Competitor analytics answers these questions for you; helping you to effectively beat your competitors.

       d)   Monitor and Measure:

SMA tools monitor your audience’s social conversations and measure it for audience sentiment, the content’s engagement rate, and of course it’s Share of Voice.

In summary, while good content strategy is essential for effective content marketing, content analytics ensures that your content marketing efforts are successful and profitable. SMA tools provide content marketers actionable insights that help them make rapid and instantaneous adjustments to their strategies. 

What content strategies are most important to you? Share your thoughts in the comments below. To know more about Shout Analytics write to us at info@shoutanalytics.com 

Competitor Analysis: Social Media Analytics can be a Path Breaking Tool to Venture Upon

You have a social media strategy in place and have an active presence on your social channels. Your social engagement is also much appreciated and liked by your target audience. Good going so far. You have played your cards right in your consumers’ case, but what about your competitor? Have you studied their social media strategy? What is their Facebook campaign like? What content do they post on Twitter? Who are their key influence rs  What topic is doing the rounds in their message boards? How much of their social content is liked and shared? What are their consumers’ conversations centered upon? Are their social engagement methods and means better than yours? What does it mean for your brand?

While these questions may sound simple, they are actually very critical for your organization/ brand’s competition management. And finding accurate answers to these questions is equally important if you want to stay ahead of your competitors. But where and how can you find these answers? According to me, conducting Competitor Analysis using a social media Analytics tools is the best way to find out what your competitors are faring on the social platform.

Shout Analytics is a sophisticated new age social media Analytics application that comes with a high end Competitor Analysis module.

Benefits of Shout Analytics’ Competitor Analysis Module:

a) Monitor your Competitors

Using Shout Analytics’ Competitor Analysis Module, you can monitor and get detailed reports your competitors’ social engagement initiatives and understand their marketing strategies. Use the insights derived to formulate a new or sharpen your existing marketing strategy.

b) Get Insights into the Conversation of your Competitors’ Target Market

The Competitor Analysis module of Shout Analytics allows you to seamlessly keep track of all the conversations surrounding your competitors’ brands. Find out what are the specific key words and trending topics in these conversations. Use this value-rich data to analyze the strengths and weaknesses of your competitors and build your marketing strategies.

                               

c) Understand the Vibe around Your Competition

Shout Analytics’ Competitor Analysis module ensures that you effortlessly understand the primary sentiments prevailing among the target audience of your competitor’s products/ brands. Use the negative, positive and even the neutral sentiments there to your benefit – understand what your potential target audience wants or predict future trends.

d) Explore Untapped Markets

While analyzing and studying your competitors’ market reach, you also get an insight into the demographics of their target markets. With better understanding of who wants a product/ brand like yours, you will be able to discover newer markets and expand your product reach.

To summarize, Shout Analytics’ Competitor Analysis Module helps you to easily monitor, gather, analyze and report on all your competitors. It provides you with priceless actionable insights to develop strong, powerful capabilities that will outsmart your competition.  

To know more about Shout Analytics, write to info@shoutanalytics.com

Effective Customer Analysis Using Social Media Analysis Tools

We, as heads of businesses, acknowledge the fact that our consumers or customers are the real drivers of our success. A high rate of customer satisfaction is vital for the success of our brands/ products and services. And with increased use of the social media, consumers today have an online presence more than ever before and they use the social channels to make purchases, get feedback on a product, review services etc. In other words, a customer’s purchase decision – something that’s so important for our businesses – is now radically influenced by the social media.

In fact, an article by Karthik Sharma in CIO.in, summarizing a Gartner report, points out that social media is “the most compelling example of how consumerism drives enterprise IT practices.” Of course we realize this, don’t we? That’s why we specially invest in innovative social media strategies and devise social media campaigns. But, while there is no denying that social engagement will take us one step closer to our customers, we still lack in important information relating to the customer’s emotional, social and demographic state, the knowledge of which is so critical to making business decisions in the future.

I believe that organizations can do better business when they productively harness the social data surrounding their brands and products or services. Investing considerable time and effort to analyze and uncover insightful revelations about customers – both existing and potential – can prove extremely useful for your business success. The insightful data gathered from customer analysis can be used to propel superior product development plans, customer relationship management and marketing strategies.

Serving organizations in this end are efficient and highly competitive social media analytics tools which facilitate effective customer analysis using which marketing and customer relationship department heads can:

·         Understand trends in their customers’ purchase habits.

·         Know their customers’ sentiments and attitudes.

·         Identify their brand advocates and key influencers.

·         Monitor and measure their brand reputation and share of voice.

The above insights will assist organizations to:

·         Develop and design specific products that will meet customer requirements.

·         Design accurately targeted marketing campaigns.

·          Foresee negative reaction to products or promotional campaigns

·    Identify causes of customer dissatisfaction and chart strategies for resolving these issues.

Shout Analytics is one such high-end Social Media Analytics platform that enables organizations to perform an effective, efficient and insightful customer analysis for leveraging their business.

To know more about Shout Analytics, contact us at info@shoutanalytics.com