How to Increase Sales Through Social Media?

Author: Suraj Arukil 

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

Image Source: http://webgreeter.com

Every existing and forthcoming business is cautious about increasing their sales as it is vital for their growth and makes them standout as successful in the competitive market. However, along with different ways of generating sales, social media has entered the market as a new way that can lend a helping hand to the traditional ways for the growth and increase of sales. Even though social media is not the ultimate solution for solving problems associated with increasing sales, it is indeed an effective way to boost sales if used in an intelligent way.

Building of Brand Credibility on Social Media and Influence on Sales  

Brand credibility is all about the perception of your customers on your products and services no matter how consistent your business is in terms of quality. All though traditional ways of building brand credibility are still powerful in influencing the customers, social media platforms are enhancing brand visibility in the meanwhile. Moreover, with the help of social media, businesses can figure out what their customers are saying about them. Hence, you can engage with your customers with a successful social media marketing strategy, which helps them to build a good perception about your brand and your sales are influenced by the decisions taken by them.

Your brand credibility on social media has its own importance when sales for your products and services are a matter of concern. Finding out the positive perceptions of your customers is very essential as it plays very important role in building your brand credibility and helps to impacts your sales. Moreover, targeting the right group of customers who are relying on your products and services or who are looking for it in the market is critical to your sales generation.

Let’s say the brand like Samsung is launching a new android mobile phone. In such a case, one of the best ways to judge the customer’s perceptions on the new launch is by keeping track of the feedback given by them or conversations happening over social media platforms. Henceforth, Samsung can strategically implement marketing strategies once it filters out the target group of customers and their perceptions that favors the sales of its new product. 

Social media complements conventional marketing for Accelerating Sales

Staying in touch with the customers is a mandatory aspect for growth in sales of any brand or business. However, traditional marketing ways often prove to be obsolete in the current business environment as today’s customers have grown smarter with their prompt social media presence. Along with traditional marketing, social media is a catalyst to the conventional ways.

• To be a successful in sales, you need to always have presence on most social networks and complete LinkedIn profiles.
• Establish your relationships on social media and use social search and get news alerts with the help of advanced tools.
• Send messages to unresponsive clients through LinkedIn , make video presentations, make your presence felt by generating new prospects of Google and YouTube searches and start blogging. 

Asserting to the fact that social media analytics prove to be very essential for businesses aiming to increase their sales with the help of social media, Shout Analytics is a frontline social media analytic tool which helps organizations to use the power of social media for generating sales. With the help of Shout Analytics organizations can effectively monitor what customers are talking about their brand and can effectively come ahead with a full proof social media marketing strategy.

To know more about Shout Analytics contact us at info@shoutanalytics.com

Are You Struggling To Identify Your Prospective Customers? Explore Social Media as an Option

 Author: Suraj Arukil 

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

The current business environment is changing and for every business organization the most important and critical job is to identify their prospective customers.  Moreover the ever evolving and dynamic business environment has made the job such difficult that any organization would face problems in implementing the marketing strategies while identifying their potential customers.

I would say the basic reason behind the struggle of organizations  in defining  their prospective customers is their inability to filter them out from a large base of the target audience.  However the real question is out of the whole large scale of a target audience who really stand out as the prospective customers.

The prospective customers are the particular section of the market to which the brand successfully reaches out with reduced marketing efforts, less degree of engagement and less sales cycle conversation.  Moreover less engagement efforts that trigger relevant conversation with the target audience gives a brand, an edge in the competitive market of products and services. However with the help of social media you can identify and engage your customers and increase the level of your brand building initiatives.

Ways to Find Your Prospective Customers
•Your awareness matters a lot when you are looking for your prospective customers. Concentrate more on the social media platforms like Facebook where your prospective customers spend most of their online time. 
 

•As watching videos online for longer times is increasing every year, this provides the marketer a chance to engage the prospective customers by producing entertainment and brand educational videos.
 

•Mobile optimized website activity is going to significantly change the ways by which the smart marketers engage their customers.

I always emphasize that social media is all about conversation rather than just being a medium of broadcast. Moreover by analyzing the social data of your prospective customers you can figure out their requirements as per the provisions of your products and services. However organizations which can successfully implement a marketing strategy based on the social media data of the target audience and engage them accordingly are socially intelligent.

Social media analytics come into the picture when brands strategize to target a section of audience on the social media platform. Moreover social media analytics provide resourceful insights into the existing customer’s levels of brand satisfaction as well as filter out the demographics of the prospective customers. With the help of social media analytics an organization can effectively predict the actions and behavior of existing and prospective customers and evolve with a marketing strategy accordingly.

Nuvento Systems Private Limited has developed a unique social media analytics platform “Shout Analytics” that can prove helpful to the organizations to be successful with their brand building initiatives. Shout Analytics gathers relevant and useful information with its specific analysis modules like predictive and sentimental analysis, which allows the organization to monitor the customer sentiments and understand their brand perception.

To know more about Shout Analytics, write to us at info@shoutanalytics.com