How To Increase A Brand’s Share Of Voice?

Ever wondered how high or low is your brand’s Share of Voice on the social?
 

Share of Voice refers to the total amount of social mentions that a brand or product garners over that of its competitors. 

Here are some simple but very effective ways to increase a brand’s Share of Voice:

1. Measure and Monitor Your Share of Voice:

If you want to see an increase in your brand’s social mentions, then you must first monitor and measure your brand’s Share of Voice. You can do this successfully and most effectively by using a Social Media Analytics tool. 

To give you a very recent example, Using Shout Analytics, when we studied how the film Chennai Express was going to fare at the box office, we found that the film’s Share of Voice was this –

2. Get People Talking:

Getting people (your audience, fans and followers) to take notice of your brand is crucial to the brand’s Share of Voice. Hence, there is no better way to get people talking about your brand other than through awesome, engaging and shareable content. 

For Chennai Express, it was Deepika’s Tamil accented dialogue delivery and the film’s stereotypical South Indian look and feel that initially got people talking. On YouTube, there were videos of the film’s trailers, songs, scenes with popular dialogues and even behind-the-scenes snippets. These were interesting, engaging enough topics for the film’s fans to get talking on the social. Needless to say, the film’s Share of Voice simply catapulted to glory.

3. Now, Talk To Your Audience:

So, now that there is sufficient ‘talk’ about your brand on the social, the next step is engaging with your audience. Do they appreciate your social content – like it, share it, retweet or repin it? Then, go ahead, thank them. Tell them you appreciate their efforts. Similarly, are there dissatisfied or disgruntled customers complaining about poor service? Then, get in touch with those customers immediately, assure them that you’ll resolve the issue and keep your word. 

Good and effective customer service never goes unnoticed or unappreciated on the social.

Thus, the key to increasing a brand’s SoV lies in giving engaging content to your audience, then building an honest engagement with your audience and finally, to measure and monitor your SoV to identify the highs and lows of your social media engagement efforts.

What were your strategies for increasing your brand’s Share of Voice? Tell us in the comments below.

Top 3 Ways How Social Media Monitoring and Analytics Boosts Social Media Marketing

Is social media marketing only about aggressively selling products on the social or only limited to garner the maximum number of likes and fans? 

As someone who believes strongly in the business intelligence  of the social, I would say that brand marketers must explore and exploit social media for gaining actionable marketing insights. And if there is one trusted way to do this, it would be using social media monitoring and analytics tools.

Here are 3 ways in which Social Media Analytics tools can boost social media marketing:

Pick the Right Marketing Channel(s):

While your brands may be active on more than one social channel, it is extremely essential for the marketing team to know which social channel is best suited for achieving the brand’s business goals. Social media monitoring and analytics tools help you answer this question by correctly monitoring and analyzing your success rates with Facebook, Twitter, LinkedIn, YouTube etc. 

Measure ROI:

I have said this repeatedly – social content drives social engagement and such sustained engagement eventually materializes into successful sales. While social media allows marketers to do this easily, they can rely on social media monitoring and analytics tools to measure and gain insights from the engagement levels of their content to know if they are posting the right content or not. 

Also, through clear, in-depth analysis, these tools give insightful reports and inform organizations what their ROI, their social media marketing have been.

Convert Probable Customers Into Loyal Customers: 

While marketers are already successfully promoting and selling products on the social, wouldn’t it be great if they could zero-in on just the right prospects for their products? 

Social media monitoring and analytics tools help brand managers to list specific keywords related to their products, monitor the social channels for their mentions and frequency of mentions. Plus, with sentiment analysis and predictive analysis capabilities, the social media analytics tools accurately signals to the marketers what their customers want and expect from a product like theirs.

This critical information guides the marketing and sales team to target the right prospects, nurture them over time through greater engagement, build a strong relationship through exemplary tailor-made services and successfully convert probable customers into loyal customers.

Have you sensed the need for social media analytics for your marketing efforts on social media? Share your views in the comments below. To know how Shout Analytics can help boost your social media marketing, write to us at info@shoutanalytics.com

Social Media Analytics: Best Solution to Improve Brand & Reputation Management

As web technology is growing the activities on the web are also increasing, why I am saying this is branding and online reputation improvement has become one of the major areas of interest for the companies today. Social Media Analytics is one such business exchange that strengthens the brand, increases customer service, administers reputation and also amplifies the overall success of social media in business. Social Media Analytics allows you to understand how your customers view and identify your brand and product.

However, organizations in the recent times are finding it difficult to measure, understand and analyze what is been told on the web. This being the situation today I would like to discuss more about this issue and put forth ideas that could better solve this problem. Earlier, I have discussed about Social Media Analytics and its tools, today I would like to discuss some more aspects that are related to it.

Elements that has to be kept in mind in order to overcome complications and gain success in the business

● Adopting new Social Media Analytical tools to be ahead: We are living in the world of competition, if you have to gain importance and become popular you should definitely be different and more advanced. Similarly, as a social media marketer, you should keep a clear track on what you’re doing on the social media. What I suggest is, it is common to use the social media but if you have to see progress in your work you should be a user of new products and solutions that will keep you ahead from your competitors.

● Understanding and building customer relationship: Most of the organizations today are engaged and are putting a lot of effort in understanding their customers. Firms have understood the fact that, for their business to grow it is important to keep the customers in good books. As I mentioned earlier technology and the web has changed, communication through it has also undergoing a change, because of which  people are looking forward for some  new way of communicating  and interaction that would interest  them.

● Increasing social media productivity for better business: Apart from adopting new things and understanding the customers it is also important to concentrate on social media productivity. Every firm would like to adopt technology that would bring them more profit without spending too much. Keeping this in mind organizations have come forward and have incorporated social media and its tools for better productivity in their business place. Organizations have not only limited themselves in creating sites and advertising on social media, but have moved even more forward in order to develop their business.

If an organization gives equal time to each of the above issues and concentrates on it seriously there is no doubt in their business shooting up to great heights. Social media and Social Media Analytical tools have always been helpful for me as well as for my business since years. I would recommend the same for my fellow entrepreneurs to make active use of this beautiful tool that would definitely bring success in your workplace.

Shout Analytics is one such latest social media analysis product that supervises, qualifies organizations to use social media for proper reasoning, understanding and engaging with its customers.

To learn how Shout Analytics can improve your business profitability, contacts us info@shoutanalytics.com

Social Media Measurement can Prove to be Nightmare if it Goes Wrong

 Author: Suraj Arukil 

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

Today social media is playing a very crucial role in the field of engaging customers for a better marketing strategy. In my previous posts I have talked about how social media proves to be useful for generating leads, increasing sales and better customer support. However, for delivering real business value to the social media, it needs to be accountable as well as measurable while trying to measure the ROI from the social media channels.
 

Image Source: http:digitalethos.org

In order to gain a positive impact on social media marketing, organizations need to think and invest carefully on the tools they rely upon for executing their strategies over social media channels. It is very important for organizations to understand whether their social media policies help in customer retention or not along with the growth in sales. Moreover, measuring social media in a meaningful way gives the organizations an upper hand reach to their customers in the competitive business environment.
 

If an organization proceeds with flawed social media marketing strategies and wrongly chosen tools to measure its performing insights, then, definitely it ends up with bearing loses.Customers are becoming socially intelligent on a day to day basis and looking for, conversing and sharing on different products and services offered by different organizations over social media channels. Hence the success of a social media strategy depends upon an effective way of measuring it.
 

What should be organizations looking for?
•If your social media strategy involves bringing in new leads, then it is very important for you to look for which social media channel is doing it most prominently.

•Finding out what type and kind of your social content is gaining more positive feedback from the customers is a very essential part of an organization’s social media strategy.

•It is important to figure out the most productive time frame when your social content gets more responses and sharing on a day or over a week. According to this time frame you can schedule your social media content postings.
 

Role of Social Media Analytics

Social Media Analytics helps organizations to develop a social media marketing strategy that can bring in leads and increase the brand fame amongst the customers. Moreover, Social media analytics can impact social media engagement of the customers by allowing organizations to monitor their social activities and filtering the relevant data out of the social big data.
For  more information about  Shout Analytics do visit http://www.shoutanalytics.com/

Are You Struggling To Identify Your Prospective Customers? Explore Social Media as an Option

 Author: Suraj Arukil 

About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in Business Intelligence and Software Architecture.)

The current business environment is changing and for every business organization the most important and critical job is to identify their prospective customers.  Moreover the ever evolving and dynamic business environment has made the job such difficult that any organization would face problems in implementing the marketing strategies while identifying their potential customers.

I would say the basic reason behind the struggle of organizations  in defining  their prospective customers is their inability to filter them out from a large base of the target audience.  However the real question is out of the whole large scale of a target audience who really stand out as the prospective customers.

The prospective customers are the particular section of the market to which the brand successfully reaches out with reduced marketing efforts, less degree of engagement and less sales cycle conversation.  Moreover less engagement efforts that trigger relevant conversation with the target audience gives a brand, an edge in the competitive market of products and services. However with the help of social media you can identify and engage your customers and increase the level of your brand building initiatives.

Ways to Find Your Prospective Customers
•Your awareness matters a lot when you are looking for your prospective customers. Concentrate more on the social media platforms like Facebook where your prospective customers spend most of their online time. 
 

•As watching videos online for longer times is increasing every year, this provides the marketer a chance to engage the prospective customers by producing entertainment and brand educational videos.
 

•Mobile optimized website activity is going to significantly change the ways by which the smart marketers engage their customers.

I always emphasize that social media is all about conversation rather than just being a medium of broadcast. Moreover by analyzing the social data of your prospective customers you can figure out their requirements as per the provisions of your products and services. However organizations which can successfully implement a marketing strategy based on the social media data of the target audience and engage them accordingly are socially intelligent.

Social media analytics come into the picture when brands strategize to target a section of audience on the social media platform. Moreover social media analytics provide resourceful insights into the existing customer’s levels of brand satisfaction as well as filter out the demographics of the prospective customers. With the help of social media analytics an organization can effectively predict the actions and behavior of existing and prospective customers and evolve with a marketing strategy accordingly.

Nuvento Systems Private Limited has developed a unique social media analytics platform “Shout Analytics” that can prove helpful to the organizations to be successful with their brand building initiatives. Shout Analytics gathers relevant and useful information with its specific analysis modules like predictive and sentimental analysis, which allows the organization to monitor the customer sentiments and understand their brand perception.

To know more about Shout Analytics, write to us at info@shoutanalytics.com